Do you wish to increase your follower count on your company’s Instagram profile? Perhaps you wonder how to get more likes and comments on your posts? Or maybe you wish to find more customers using the popular photo-sharing app? No matter what you end goals are, Instagram giveaways can help you achieve them. In case you are wondering how offering something for free to your audience could be of any use, let me decode Instagram giveaways for you.

Understanding Instagram Giveaways

In simple terms, when you host Instagram giveaways, you offer free perks to your audience in exchange for likes and follows. You can even encourage them to tag their friend. You can also encourage the usage of a branded hashtag while they share you content. Finally, you pick a winner from the entry you have received and reward them with freebies.

The prizes of your Instagram giveaways can be a simple hamper of your products, loyalty points, discount code, membership etc. It is best to offer something that is related to your brand. Unrelated and lucrative prizes attract freeloaders who won’t be of much use in the future. In case you are still in two minds about announcing an Instagram giveaways, take a look at its advantages.

Expand Your Reach

When your followers tag their friends in exchange for freebies, your brand visibility increases. You get to reach out to a wide audience network that would have remained inaccessible otherwise. The use of a branded hashtag further reinforce your presence among your target audience. This helps you build brand awareness and grow your audience on Instagram.

Boost Audience Engagement

Instagram giveaways often get a large number of likes and comments. It is natural considering you actively incentivize this behaviour. Your followers become more devoted to your Instagram page in anticipation of the next giveaway. This is extremely helpful in increasing the engagement on your Instagram posts.

Increase Revenue

When you reward the winner of an Instagram giveaway with a tangible gift, they are likely to become loyal to your brand. If they enjoy using the free samples of your product, they might want to purchase it the second time. They may also be keen on recommending your brand to their friends and family. This, in turn, helps generate leads for your business and drive conversions in the long run.